Category Archives: Industry News

Poundland trials new price point model with sub-£1 ranges

By Ian Quinn13 August 2019 Poundland has announced moves towards a major shift in its pricing strategy, including trials for the rollout of permanent sub-£1 ranges for the first time. The retailer will also test a “wider spectrum” of £1-plus price points, adding £1.50, £3 and £4 ranges to the £2 and £5 marks introduced in […]